sugar m.a.m.a. cake pops
Project Details
Project Overview:
Sugar M.A.M.A., based in Goshen, Indiana, is a skilled cake pop baker and designer renowned for her diverse portfolio tailored to various events. Despite being a newer business, Leann has seen healthy growth in her business, leading to an influx of orders without a structured system to guide her customers. This is where we step in, offering our expertise to streamline and enhance the customer experience with a custom built website!
Project Requests:
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Leann currently receives orders through facebook messenger, text, and email which is difficult to organize and manage.
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The website is to serve as a central hub, seamlessly directing potential clients from her facebook page. It will showcase a portfolio of her past designs, highlight pricing and customer policy, and offer convenient ordering options.
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Additionally, the website will integrate pages dedicated to insightful information about Leann and her creative process, ways to ask questions, and how Cake Pop pricing works.
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Leann wants a fun and bright color palette with purples, pinks, and blues to be incorporated into the website's design.
Website Strategy:
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Multiple conversations gathering feedback, redesigning and refining; Jacob and I ultimately reached found a blend of fonts, colors, and elements that authentically captured his brand vision. Departing from my original approach of incorporating his initials into the drone's form, I opted for a simpler look that we both agreed met his criteria
Project Overview:
Sugar M.A.M.A., based in Goshen, Indiana, is a skilled cake pop baker and designer renowned for her diverse portfolio tailored to various events. Despite being a newer business, Leann has seen healthy growth in her business, leading to an influx of orders without a structured system to guide her customers. This is where we step in, offering our expertise to streamline and enhance the customer experience with a custom built website!
Introducing the new sugar m.a.m.a. website!
In the development of the Leann's website, the first step was to thoroughly understand her aforementioned vision and preferences. Incorporating the request for bright pinks, purples, and blues, we crafted a vibrant and visually captivating website to showcase her extensive portfolio of cake pops. To ensure a seamless user experience, particular emphasis was placed on creating a user-friendly order form, allowing clients to effortlessly place and manage orders. Throughout the development process, frequent communication and feedback loops were established with Leann to ensure alignment with her expectations and requirements. Numerous tests were conducted to guarantee the functionality and responsiveness of the website across various devices and browsers. Upon completion, the website emerged as a dynamic platform that not only highlights Leann's remarkable creations but also facilitates easy navigation and interaction for both reoccurring and new customers.
Website Strategy:
-
Multiple conversations gathering feedback, redesigning and refining; Jacob and I ultimately reached found a blend of fonts, colors, and elements that authentically captured his brand vision. Departing from my original approach of incorporating his initials into the drone's form, I opted for a simpler look that we both agreed met his criteria
I enjoyed working with Cripe Graphics. Jagger was great to work with and made the process easy. He listened to what I wanted for my website and was patient with me when I struggled to make decisions. I recommend him for all of your website and graphic design needs!
leann Dutton
SUGAR M.A.M.A. Cake Pops