south side young adults

Project Details

Project Overview:

South Side Young Adults (SSYA) is a Young Adults Community Group for South Side Baptist Church and strives to get Young Adults connected to the Church. They didn't have a way to digitally connect with that demographic, that's where I helped out!

Project Requests:

The logo needed to be modern, minimal, but points back to the Cross
The Logo needed to be capable of going on invite cards, banners, clothing, etc.
Logo Colors: Needs to fit South Side's blue/ white color scheme

Project Strategy:

I chose a heavy, gothic, font to stand out on multiple color schemes
To help represent the cross, I used three different shades of blue to represent their 3 core values: Rooted, Built Up, and Established all with a Cross at the center

Invitation Cards

These cards feature a modern and easy way to get the word out for SSYA. The cards have rounded corners and a QR linking to their webpage

Clothing

The clothing incorporates their logo on the front pocket area followed by a larger logo on the back to keep down expenses

further elevating the brand

lesson graphics

Lesson Graphics offered eye catching aesthetic that can be presented through social media and Pro Presenter

Fonts:

Primary: Gotham Black

Secondary: Brandon Grotesque

Hex: c2eaf2

Hex: 63b4d4

Hex: 111921

Color Scheme:

Primary Logo

This Logo has 3 different levels/ shades representing SSYA's core values of: Rooted, Built Up, and Established