Photography by alex
Project Details
Project Overview:
Photography by Alex offers affordable and quality Photography that can make memories for a variety of events. Alex started her business back in 2020 but had very little branding, that's when she reached out to me to help.
Project Requests:
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The Logo needed to be recognized as a Photography business
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The Logo needed to be capable of going on business cards, social graphics, etc.
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Logo Colors: Minimal using black's and white's with splashes of color
Project Strategy:
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I used a script font to symbolize to show a more personal touch when it comes to her business
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Utilizing black and white in the background allows for the color in the other parts of the design to pop
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I highlighted the word Photography for instant recognition of what the business is about. I included a circle to act as a lens and flowers behind it to show the beauty being captured
Text-Only Logo:
Fonts used:
Primary Font: Baskerville Bold Italic BT
Secondary Font: Fave Script Bold Pro
Primary Logo
Elevating the Brand
Business cards offer a memorable way to share your business and make impactful first impressions. Alex's cards were bridges to connect her with new and potential clients.